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Marketing Translation
The goal of marketing translation
Marketing translation is the process of translating marketing materials from one language to another. Marketing translations may be for websites, brochures, ads, or other types of marketing materials.
The main goal of marketing translation is to ensure that the product or service being promoted is presented in a way that is relevant and understandable to potential customers in the target market.
Translation for international expansion
A company might hire a marketing translation service to translate their website, brochures, or other marketing materials into a different language. This could be because they want to expand internationally and want their products to appeal to people who don’t speak English as their first language, or it could be for the purposes of localizing their product in a particular country.
Marketing translation services typically specialize in translating marketing materials because this kind of translation requires a nuanced understanding of both languages involved in order to convey the message effectively.